Jan
9
Every year about this time, we make our annual pilgrimage to the
waters of the Atlantic to go striped bass fishing. Loading the
boat with all the essentials, such as something cool to quaff
and piles of sandwiches, we grab our rods and reels and sally
forth. But wait - did we forget something? Sure did - we need to
have bait. What are they biting on this time of year?
Fortunately there is a bait shop on the way out, so we tie up to
the dock and go inside. There we talk with the owner who ...Read the rest of this entry »
Jan
7
This is not a how-to design a logo. This is a guide to educate
you on how an experienced designer can help you through a
project whose outcome you will need to live with for years.
Learn how greatly the symbolic significance of your corporate
identity can impact your business. To say anyone can design a
logo is to say anyone can design a 53 story high rise. Here are
some key lessons that will tell you if you're choosing the right
architect for your corporate identity!
Simple Definition- On The
...Read the rest of this entry »
Jan
6
You can just create a quick, cheap image for your company or... you can make an "investment" to have your company or business branded to stand out from the crowd. What do you see when you hear or read "Just Do It"? Nike, of course.
Website design, logos, cd, dvd, brochures, advertising, marketing, all of those things should work together to create a standard, universally fit Branding for your business.
Recently during a lunch break at the office, I was pondering and discussing with fellow ...Read the rest of this entry »
Jan
5
Many postcards are out in the market today. Households, offices and other establishments receive postcards every now and then. Some of which were highly regarded, while others were dismissed.
If you want to have a successful postcard warmly received by your audience, then there's no question about it. Postcards require absolute attention in order to wrap up your message in a perfectly neat package.
Postcards may be just one of the various print products available for advertising and promotion ...Read the rest of this entry »
Jan
4
We know a good company name is very important. Some would even spend a tidy sum to get a renowned marketing research company to discover a good brand name to synergize the name of product/service with the market place. A few of us might even consult a geomancer (aka feng shui master) to ascertain that our personal name and company names are auspiciously congruent with the elements! Yet, many shun away from investing in a decent company logo design. Instead of going to a branding expert, ...Read the rest of this entry »
Dec
23
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Should You Upgrade To Microsoft
Should You Upgrade To Microsoft FrontPage
2003?
If you are a FrontPage user, you may have seen the advances made
in newer versions.
As FrontPage 2002 was a huge improvement over FrontPage 2000,
FrontPage 2003 raises the bar even higher.
If you haven't upgraded to 2003 yet, this article may spur you
to action.
Let's review a few reasons why Microsoft FrontPage 2003
rocks:
One of the most spectacular features in FrontPage 2003 is the
build in ...Read the rest of this entry »
Dec
20
Whether you're advertising a product on print, radio or
Internet, these 7 secrets will help you write and successfully
advertise your product:
YOUR HEADLINE OR TITLE PROMISES SOMETHING TO YOUR CONSUMER. Yep,
you gotta grab their attention at the outset -- that is, by way
of your headline. Tell me, would you buy a product after reading
this headline: "New Hair Growth Shampoo Now In The Market!" I
don't know about you, but if it was something like, "50% Hair
Growth In 7 Days!" I'd buy the product ...Read the rest of this entry »
Dec
19
Can you believe everything you read? If you have been on the
Internet for any length of time, chances are you have fallen for
at least one fantastic claim that "this will bring you great
weatlh and success." There are, of course, some completely bogus
sites with promises that, if you really think about it, could
not possibly turn out to be true.
At the other end of the spectrum, there are many sites that
really do have a great value and really can follow through with
their promises.
But what ...Read the rest of this entry »
Dec
12
Your catalog is designed with one purpose - to make people aware of the products you offer, and convince them to buy those products from your company. Your printed catalog is your Advertising vehicle, a good one will drive your sales right to the bank.
An online version of your print catalog is highly recommended - the USPS reports that 55% of online shoppers shop with a printed catalog in hand. Cover these five areas with the help of advertising professionals who can design, photograph, write, ...Read the rest of this entry »
Nov
29
Home owners thinking of selling often times will list their home
with the Realtor who does the most advertising. Sellers want to
see their property advertised in newspaper, real estate books or
on the internet. There is a misconception by the public that
advertising will sell your home.
We Realtors are usually happy to take your listing and advertise
your property. But not for the reason you would suspect. Most of
the advertising we do helps us find buyers and sellers to work
with.
The main ...Read the rest of this entry »